One of the biggest challenges for defining keywords is defining words that are actually searched for in the various search engines. Whether you are working on the content of your website, optimizing your profile on LinkedIn or generating Social Media content. Your keywords need to be relevant to your product or service and more importantly,… Continue reading If no one searches for your keywords, are they still keywords?
Author: John Nosal
How to pick the right keywords for you.
I preach the importance of keywords every chance I get. They, your keywords, are critical to being found via search engines like Google and Bing. While the video below, is a info-mercial for Google AdWords, the message is great for understanding how to define keywords. http://www.youtube.com/watch?v=6TqVPoLg3sE Think from your customers perspective I love the statement about… Continue reading How to pick the right keywords for you.
Boot Camp for Business
Last week I had the opportunity to attend a Boot Camp for Business put on by David and Carl over at InterviewToWinBootCamp.com. They recently increased the class to be a two day class with the first day starting at 6:00 PM. We got started with a networking exercise where we traded game cards with the… Continue reading Boot Camp for Business
Internet Monitoring 101
With the ease at which social media and other sites make it to post comments and reviews of a company and their products and services, there is a greater need to be proactively monitoring the internet for mentions of you. Most large companies like AT&T, Dr Pepper/Snapple and Dell Computers all have teams of people… Continue reading Internet Monitoring 101
SEO and the Job Hunt…
On Tuesday, May 18th I had the opportunity to speak at the CareerConnection “Hire DFW First” Symposium at the Addison Conference Center. Below are a few notes from my presentation. With the limited number of jobs and the high number of candidates, it is critical to have your Resume and LinkedIn profiles optimized for keywords… Continue reading SEO and the Job Hunt…