Archive for Tips & Tricks

The Web Is Under Attack: Is Your Website Secure?

is your website secureHow often do you think to yourself “Is my website secure?” I am asked all the time about website security, how to prevent a website from being hacked and how one can undo the damage to a website that has been hacked. All of these are serious things you need to consider if you have a website or are involved with web development.

Today, I’m going to explore prevention, protection and recovery. You need to pay close attention to these items to keep your website safe from hackers. Read More→

Defining a Social Media Policy

I am regularly asked about what should be included in a Company Policy on Social Media and Blogging by its employees. While there are a bunch of information regarding this topic on the web, here are a few links that I found to be informative regarding the subject.

http://www.ibm.com/blogs/zz/en/guidelines.html

http://www.marketingtechblog.com/blogging/engage-brian-solis/

http://mashable.com/2009/06/02/social-media-policy-musts/

There are companies that are super strict with their policy and don’t allow their employees to mention them anywhere on the internet. Then there are others that encourage there employees to talk about the company. Which ever options you choose, companies should be actively managing their name, product names and brand constantly. One great way to do this is using Google Alerts. Take a look at my post on Internet Monitoring 101 for more info on Google Alerts.

Goodbye FBML, Hello iframe…

On March 11, 2011 Facebook announced that they will be no longer be using FBML (Facebook Markup Language) to build custom fan pages. All new pages will now be using the iframe tag giving a greater flexibility with content on your Fan Page.

iframes allows you to embed a full HTML document including the HTML, HEAD and BODY tag contents. You can use CSS formatting, add Flash and YouTube content and do some great content development to drive traffic where you want it.

If you are just getting started with developing pages on Facebook, you will need to know that you are limited to a maximum of 492 pixels wide for images and any content that you are developing.

There are a number of great websites and Facebook Apps that can be used to develop your Fan page. Here are some of the sites and Apps that I have used:

PageModo – I really like this website due to it making it very easy to generate a page without the need to get your hands dirty with writing code. This site does have cost associated with the multiple tiers for the monthly service. They do have a free one (1) page option. The site is template driven and does have some limits as to what templates the free option can use.

iwi – This is my favorite Facebook App since it offers a lot of options and control for your content. You can work in code or the graphical user interface. The work flow is a little awkward with the need to go to multiple screens to work through the design and preview of the site. The app does allow you to have both a fan and non-fan pages allowing you to target the visitor.

Static HTML :iframe tab – This is another Facebook app that is not as user friendly as it has two fields for html code. The top section allows you to target the non-fan and the bottom allows you to target your fans. I have built a couple of pages using this and been pleased with the results and flexibility. You can install multiple instances of this app to allow for more tabs creating a broader selection of offerings to your visitor.

Once you have your new fan page created you may want to make it the default page for visitors to your presence. To do this you will need to edit your settings. Then under Manage Permissions option you will find a selection for “Default Landing Tab:”. Here you will be able to select the tab that you want to be default.

Tip: Keep in mind that you can do SEO with your fan page. While not all search engines are indexing Facebook content, most Facebook users search within Facebook and if you optimize the use of keywords relating to your product or service you will be in the top results.

If your company is needing help with developing your web presence on your website or Facebook, give us a call at NosalCentral for all internet marketing needs.

If no one searches for your keywords, are they still keywords?

One of the biggest challenges for defining keywords is defining words that are actually searched for in the various search engines. Whether you are working on the content of your website, optimizing your profile on LinkedIn or generating Social Media content. Your keywords need to be relevant to your product or service and more importantly, actually  searched for by potential customers.

First we need to have a paradigm shift in our thinking when defining keywords. We need to look at your keywords from the perspective of your audience. Many times we are too close to the subject and frequently define keywords that are what we want to be found by. All to often, these words are far from what our potential customers actually use to search for us.

Talk to your friends and family outside of your business, ask them what words or phrases they would use to describe your products or services. As you talk with them compile a list and look for commonality in what they are saying. You might even use tally marks to keep track of each mention of a word or phrase allowing you to see the hottest words.

Now that we have done a market study, we need to validate our findings. In other words, in the real world search results, how often are our keywords being searched? Google has a great tool to allow us to see just this.

Google has a lot of great tools for making your website much more effective as a marketing tool for your business. And the best part is that they are free. Using Google AdWords which you can access at adwords.google.com. Once logged into your account, select the Opportunities tab, then on the left you will see a link for Keyword Tool. (NOTE: These links may change, if you need help finding this, let me know)

In the top left corner of the Keyword Tool you can enter your keywords. Enter your words and see what the results are, did the results show hundreds or millions of hits? Look at the other results in the list and see if there are higher volume keywords that could increase your exposure.

While in the Keyword Tool, you can also have it scan a specific page on your site and show you results that in and by itself may be quite revealing.

Want to learn more about keywords and other SEO techniques? Stay tuned or give us a call, tweet, follow, like or connect with us.

How to pick the right keywords for you.

SEO Keyword CloudI preach the importance of keywords every chance I get. They, your keywords, are critical to being found via search engines like Google and Bing. While the video below, is a info-mercial for Google AdWords, the message is great for understanding how to define keywords.

http://www.youtube.com/watch?v=6TqVPoLg3sE

Think from your customers perspective

I love the statement about think from your customers perspective. What words would they search for to find you?

When getting started with truly understanding your keywords, I suggest that you sit down and brainstorm all the possible terms or phrases that define who you are or what you do. Then take that list to Google’s Adwords Keyword Planner and identify the most valuable terms in your market. Then optimize your website or social media presence for those words.

Keywords are King

Every aspect of a businesses marketing needs to be focused on the right keywords for your business. Regardless if you are in sales, marketing or the job search; keywords are king in your branding and messaging. Your website, social media and even your resumes all benefit from keywords.

Want to learn more, give us a call, tweet, follow, like or connect with us.