Archive for SEO Musings

If no one searches for your keywords, are they still keywords?

One of the biggest challenges for defining keywords is defining words that are actually searched for in the various search engines. Whether you are working on the content of your website, optimizing your profile on LinkedIn or generating Social Media content. Your keywords need to be relevant to your product or service and more importantly, actually  searched for by potential customers.

First we need to have a paradigm shift in our thinking when defining keywords. We need to look at your keywords from the perspective of your audience. Many times we are too close to the subject and frequently define keywords that are what we want to be found by. All to often, these words are far from what our potential customers actually use to search for us.

Talk to your friends and family outside of your business, ask them what words or phrases they would use to describe your products or services. As you talk with them compile a list and look for commonality in what they are saying. You might even use tally marks to keep track of each mention of a word or phrase allowing you to see the hottest words.

Now that we have done a market study, we need to validate our findings. In other words, in the real world search results, how often are our keywords being searched? Google has a great tool to allow us to see just this.

Google has a lot of great tools for making your website much more effective as a marketing tool for your business. And the best part is that they are free. Using Google AdWords which you can access at Once logged into your account, select the Opportunities tab, then on the left you will see a link for Keyword Tool. (NOTE: These links may change, if you need help finding this, let me know)

In the top left corner of the Keyword Tool you can enter your keywords. Enter your words and see what the results are, did the results show hundreds or millions of hits? Look at the other results in the list and see if there are higher volume keywords that could increase your exposure.

While in the Keyword Tool, you can also have it scan a specific page on your site and show you results that in and by itself may be quite revealing.

Want to learn more about keywords and other SEO techniques? Stay tuned or give us a call, tweet, follow, like or connect with us.

How to pick the right keywords for you.

SEO Keyword CloudI preach the importance of keywords every chance I get. They, your keywords, are critical to being found via search engines like Google and Bing. While the video below, is a info-mercial for Google AdWords, the message is great for understanding how to define keywords.

Think from your customers perspective

I love the statement about think from your customers perspective. What words would they search for to find you?

When getting started with truly understanding your keywords, I suggest that you sit down and brainstorm all the possible terms or phrases that define who you are or what you do. Then take that list to Google’s Adwords Keyword Planner and identify the most valuable terms in your market. Then optimize your website or social media presence for those words.

Keywords are King

Every aspect of a businesses marketing needs to be focused on the right keywords for your business. Regardless if you are in sales, marketing or the job search; keywords are king in your branding and messaging. Your website, social media and even your resumes all benefit from keywords.

Want to learn more, give us a call, tweet, follow, like or connect with us.


Greetings from NosalCentral – Your Central Source For Web Solutions. My name is John J Nosal and I am the President of NosalCentral, LLC. a company that I started in July of 2009.

NosalCentral offers web consulting to small and medium sized business that are needing to increase the effectiveness of their web presence through Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing. In addition we can help you learn to use analytic tools to monitor your traffic and to react accordingly.

My goal with this BLOG is to share information about my areas of expertise like social media, SEO and other things that I run across from time to time. This will include tips and tricks on LinkedIn, Twitter, Facebook and hints and tricks that will help in Networking with others.

A lot of the tips that I share will be from the perspective of the job hunt since I am active with a career networking organization called CareerConnection ( where I am a regular presenter on the topics of LinkedIn, Twitter and Facebook and there use in the job hunt.

If you have questions or suggested topics please let me know, I would be happy to write about the things you would like to know more about.

Happy Networking,