Archive for SEO Speaker Notes

How to Market and Attract Your Ideal Audience

So you have created your first couple of podcast and you are now want to attract an audience? In this presentation that I gave at the Podcast Dallas meetup, we talk about four things to do when you are wanting to increase your listeners or grow your audience. Read More→

DFW SEO Meetup Presentation and Video

On January 10, 2017 I had the opportunity to speak at the DFW SEO meetup that I co-organize with Steve Kuntz and Rob Mapes. The night was hosted by with a slice of pizza and networking with about 40 people in attendance. Read More→

Google Search, SEO and Cute Kittens

Have you ever thought about how and why certain images come up in Google search results for a specific produce or service you are searching?

I had the opportunity to sit down with Susan Hamilton, host of The OffBeat Business Show and talk about the what, why and how of SEO recently and this was a hot topic. Businesses want and need to learn everything then can about search engine optimization (SEO) and how to optimize their content and images to rank on the first page of Google. Read More→

Google Analytics Tips and Tricks

One of the best way that we can make business marketing decisions is to analyze and evaluate the performance of our marketing efforts. When I am looking at websites the big questions that I like to find the answer for, are:

  1. How did someone find out about you?
  2. What are they looking for?
  3. Did they find what they were looking for?
  4. What trends are developing?
  5. What Keywords are they searching for?

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Impactful SEO Changes You Can Do Yourself

DIY SEO as Presented at DFW Rocks Social Media 2014

  1. Optimize your page titles
  2. Define meta descriptions that bring the traffic.
  3. Optimize your image names. dsc04327.jpg is bad, garage-door-repair.jpg is good
  4. – free plugin to do keyword research and to test your SEO optimization.
  5. – great tool for grading your website for marketing value.

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