How often do you think to yourself “Is my website secure?” I am asked all the time about website security, how to prevent a website from being hacked and how one can undo the damage to a website that has been hacked. All of these are serious things you need to consider if you have… Continue reading The Web Is Under Attack: Is Your Website Secure?
Category: Tips & Tricks
Defining a Social Media Policy
I am regularly asked about what should be included in a Company Policy on Social Media and Blogging by its employees. While there are a bunch of information regarding this topic on the web, here are a few links that I found to be informative regarding the subject. http://www.ibm.com/blogs/zz/en/guidelines.html http://www.marketingtechblog.com/blogging/engage-brian-solis/ http://mashable.com/2009/06/02/social-media-policy-musts/ There are companies that… Continue reading Defining a Social Media Policy
Goodbye FBML, Hello iframe…
On March 11, 2011 Facebook announced that they will be no longer be using FBML (Facebook Markup Language) to build custom fan pages. All new pages will now be using the iframe tag giving a greater flexibility with content on your Fan Page. iframes allows you to embed a full HTML document including the HTML,… Continue reading Goodbye FBML, Hello iframe…
If no one searches for your keywords, are they still keywords?
One of the biggest challenges for defining keywords is defining words that are actually searched for in the various search engines. Whether you are working on the content of your website, optimizing your profile on LinkedIn or generating Social Media content. Your keywords need to be relevant to your product or service and more importantly,… Continue reading If no one searches for your keywords, are they still keywords?
How to pick the right keywords for you.
I preach the importance of keywords every chance I get. They, your keywords, are critical to being found via search engines like Google and Bing. While the video below, is a info-mercial for Google AdWords, the message is great for understanding how to define keywords. http://www.youtube.com/watch?v=6TqVPoLg3sE Think from your customers perspective I love the statement about… Continue reading How to pick the right keywords for you.