Defining a Social Media Policy

I am regularly asked about what should be included in a Company Policy on Social Media and Blogging by its employees. While there are a bunch of information regarding this topic on the web, here are a few links that I found to be informative regarding the subject.

http://www.ibm.com/blogs/zz/en/guidelines.html

http://www.marketingtechblog.com/blogging/engage-brian-solis/

http://mashable.com/2009/06/02/social-media-policy-musts/

There are companies that are super strict with their policy and don’t allow their employees to mention them anywhere on the internet. Then there are others that encourage there employees to talk about the company. Which ever options you choose, companies should be actively managing their name, product names and brand constantly. One great way to do this is using Google Alerts. Take a look at my post on Internet Monitoring 101 for more info on Google Alerts.

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