With the limited number of jobs and the high number of candidates, it is critical to have your Resume and LinkedIn profiles optimized for keywords which will increase the chances of being selected as a candidate.
As you may be aware when looking for a job you are now a sales and marketing professional. You are now the product you are selling and need to market yourself to be know. One of the task that we need to do in this role is to now our market and who our competition is.
First, we need to define a list of 10 keywords that help define what we do. My list is something like this:
SEO, Social Media, Internet Marketing, Search Engine Optimization, SEM, analytics
Once you have a list of your keywords, run a few searches on LinkedIn and identify the top 10 in your field. Review their profiles and look for terms that help in increasing your value.
While you are looking at the search results, see if you can find yourself. If you are not in the first couple of pages, you need to increase your keyword usage. Narrow your search to your local area. You can also change the relevance to keywords and have a broader result.
The quantity of keywords on your LinkedIn Profile and your resume is the key. You have to have one more instance of your keyword and you will be above the rest of your field.
For your LinkedIn profile, the Professional Headline, Summary, Specialties and all job titles are the key fields when search. Go through all these fields and add instances of your keywords. Don’t forget that you can use parentheses to add more value as a definition to the job title.
Keep tweaking your keyword count till you are at the top of your field. At that time you will see inquiries about your skills and request for interviews increase.
Keywords are king, the one with the most wins. Know your competition and you will be on top of your market.